The Apple Vision Pro made its debut at the WWDC 2023 event, but Apple encountered challenges and delays in bringing the mixed-reality headset to the market. While Apple hasn’t disclosed a specific release schedule for the Vision Pro, it has mentioned that the devices will be accessible early next year. There is speculation that Apple might unveil the Vision Pro in February 2024.
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Apple Vision Pro is Expected to Release in February 2024
Apple is arranging Vision Pro training sessions for its retail staff in US stores in anticipation of the upcoming launch of the mixed-reality headset in early 2024. The company is gearing up to send the new product, Apple Vision Pro, to retail stores shortly.
As reported by Bloomberg’s Mark Gurman, the interpretation of “early next year” for Apple’s Vision Pro aligns with a potential February release. Apple has increased production of the headset in China in recent weeks, aiming to make the device available to consumers by the end of January. This suggests a likelihood of the Apple Vision Pro hitting the market in the fall of 2024, indicating an earlier release rather than a delayed one. Additionally, Apple may provide updates on the release through its social media channels.
Apple Vision Pro Price
Numerous Apple enthusiasts, who have eagerly awaited the Vision Pro, may finally have the chance to experience this highly anticipated product. However, it’s worth noting that the Apple Vision Pro is considered one of the most intricate products. Priced at $3,499 (U.S.), it falls beyond the budget range for many users, giving rise to various memes. The product is expected to be available once again in February 2024.
Preparation of Staff for the Launch of Apple Vision Pro in 2024
As per a Bloomberg report, Apple intends to dispatch a minimum of two employees from each of its retail stores to the company’s Cupertino headquarters for training in the initial month of 2024. This two-day training program is slated for January 2024, spanning several days. During this period, retail staff will receive instruction on the features of the Vision Pro and guidance on what aspects to highlight when engaging with potential customers. The goal is to equip the staff with the knowledge and skills needed to effectively attract and inform customers.
Apple has purportedly communicated with developers through email, urging them to intensify production efforts. Developers have been requested to test their applications for compatibility with the latest tools designed for the headset. Additionally, they are advised to be prepared to submit their software to Apple for feedback. The email also teased, “Something more is coming soon.” Bloomberg’s Gurman has extensively outlined the necessary steps for the anticipated launch of the Apple Vision Pro in 2024, providing detailed insights in his report.
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Apple tends to follow a consistent approach in launching its products, and the same holds true for the upcoming Apple Vision Pro, despite it being a novel addition to their lineup. The inaugural offering of Vision Pro is marked by planned training sessions for retail employees in January. This underlines Apple’s systematic approach to product launches, even for a groundbreaking product like the Apple Vision Pro.
In a bid to challenge Meta’s prevailing position, Apple is set to launch its new mixed-reality headset. In response, Meta has recently introduced its Meta Quest 3 VR, intensifying the competition between the two tech giants in the virtual reality space.
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